Boohoo Boss: A Good Brand Is Not To Be Thrown Away.

In an exclusive interview on Radio 5's Awakening to Money podcast, John Little said Boohoo has a "clear strategy" to be more sustainable. "We are here because people want to wear clothes; they need to be looked after.

"We are trying to make this journey sustainable," he added. However, it may take any time before the company's sustainability goals are met, he said, adding that "a lot remains to be done." "20% of all of our range will be sustainable this fall ... 40% next spring/summer," says Lyttle.

"They weren't repaired after six and 12 months... That's the same period from 2030 as an internal combustion engine." Mr. Lyttle, former chief operating officer at Primark, defended the meager prices of Boohoo apparel.

He added, "Our data don't show that people buy every day or buy once and take something new with them. Former Labor lawmaker and Chair of the Environmental Review Committee, Mary Craig, said Boohoo's claims about its environmental policy and 20% sustainability goal were "greener."

"We have seen them constantly playing cat and mouse with lawmakers and public opinion about sustainable work and consumption practices," he said.

"In particular, Boohoo needs to reduce the number of clothes it produces and price its clothes in a way that takes within account the environmental costs of fashion production." Meanwhile, Noel Hatley, senior fashion professor at the Manchester Institute of Fashion, said the brand had succeeded in using the term "sustainable" because "there is no consensus in the industry about its meaning."

"40% is a reasonable target, but it all depends on what you mean by sustainable and how much information you share with customers," he said. Boohoo was founded in Manchester in 2006 by Mahmoud Kamani and Carol Kane. The company had sales of £1.2 billion in 2020 and employed 5,000 people. The company's goal is to use the Internet to "cut out" retailers.

In addition to questions about the environmental impact of fast fashion model Boohoo, there are allegations of widespread labor law violations by some of its suppliers in Leicester.

Research last year showed that workers in hazardous working conditions are paid below the minimum wage. An independent review of the retailer later found "many loopholes" in the way Boohoo managed its supply chain. "We are very sad about it," said Mr. little. "That's not our company culture, so we ignore our employees.